Signal & SaltSignal & Salt

Adam Boyd · A creative portfolio

Some things
need to be made.

A brand with a point of view. A performance worth keeping. A story that won’t leave you alone.

I’m Adam Boyd. I’m a storyteller, editor, and creative who likes getting an idea out of my head and into the world. Sometimes that means a film. Sometimes a brand. Sometimes a pirate who takes on a life of his own.

Explore the work ↓
Brand & webFilm & musicStories & worldsIdeas into execution

01 / Selected work

Different mediums.
Same need to make it matter.

I move between writing, editing, design, and production—following what a project needs, and bringing other people into the process along the way.

Christian Massey Homes identity study on a teal wood background

Brand direction · Website vision · Client work

Christian Massey Homes

An elevated residential direction for CMC: finding the feeling behind the homes, then carrying it into identity, language, and a website vision.

Inside the work +

Brand exploration connects with the everyday marketing work: content, campaign materials, review presentations, and a shared place to keep decisions.

Proposed rebrand and website direction. Shown as a study; client approval is not recorded.

Stillwater Road whiskey bottle with cream and oxblood label on a wooden table

Independent brand study · Art direction

Stillwater Road

A fictional whiskey brand built from the inside out: family history, characters, a bottle, a voice, and a world that feels like it existed before the label.

Inside the work +

Story development gives the brand something specific to stand on. Identity, packaging concepts, imagery, and a website bring that material into view.

Fictional brand and concept imagery. An independent creative exploration.

02 / Film & sound

People. Performance.
Something worth preserving.

I care about the person on the other side of the camera—and the person watching. The performance, the small detail, the moment an edit gives you room to feel something.

Live music production inside the Holly Theatre↗

Live music · Post-production

Danielle Kelly Soul Project

Live at the Holly Theatre. A collaborative production capturing the performance, the room, and the energy between them.

Watch the performances on YouTube ↗
Lucienne working at her sewing machine↗

Personal documentary

Lucienne

A film about my mother. Making space for her voice, her work, and the details that make a life unmistakably hers.

Watch the film on YouTube ↗
Saltcrow harbor: a sailing ship among ruined waterfront buildings, circling birds, and turquoise light

03 / An original story world

Seas of
Mystery.

A missing father. A documentary crew. An ocean that refuses to obey the map.

Enter the world ↗

04 / The practice

Curiosity starts it.
Craft carries it through.

I research, write, try things, edit, and come back for another pass. Custom AI tools help me move from an early idea to something developed enough to make.

Custom AI tools · Creative acceleration

From idea to the real work.

I use custom AI tools to shorten the distance between idea and execution. They help me research, compare, organize, and develop concepts so I can get to the creative software where the work takes shape: Adobe Photoshop and Illustrator, DaVinci Resolve, and the web-design platform that fits the project.

The tools help me move faster. I still make the calls—direction, selection, revision, and finish.

A note from Adam

I take the work seriously.
There’s still room to have fun.

I like the point where an idea gets specific. A character finds a voice. An edit lands. A detail makes someone laugh because it was made with them in mind.

That’s what keeps me moving between music, film, writing, and design. I’ll follow the curiosity, learn what I need, and work with people who bring something I couldn’t bring alone.

I want the finished thing to give people something: a feeling, a question, a reason to lean in. And I care about how it feels to be part of making it.

Each project teaches me something that makes the next one possible. The methods change with the work, but the standard stays the same: follow the idea, make the choices, and finish it with care.

Signal & Salt is where I bring all of that together.

The Bloody Gull sailing into a luminous blue and gold fracture in the ocean
← Back to Signal & Salt

An original story by Adam Boyd

Seas of
Mystery

A missing father.
An impossible ocean.
A story with a long memory.

Listen to the story ↓

Beyond the map

Some disappearances
open a door.

Lark Hawthorne’s search for her missing father draws a modern documentary crew into an ocean fractured by time. Ships, legends, and unfinished histories share waters they were never meant to cross.

Seas of Mystery is an evolving story world told through writing, audio, and visual development.

Read the full pilot PDF ↗

01 / Dramatic read

Hear the story unfold.

Start with the opening episode of the Seas of Mystery dramatic read.

Listen on Spotify ↗
Captain Jeb character artwork

Before Seas, there was Land Pirate Radio

Every captain
starts somewhere.

Captain Jeb began at the microphone. Land Pirate Radio mixed storytelling, ghost stories, maritime legends, and folklore—with Jeb at the helm.

The Yule Chronicles takes that spirit into winter mythology. It’s an earlier piece of the creative history behind the character, and a good place to hear where he came from.

Listen to Land Pirate Radio on YouTube ↗

Get in touch

Have something in mind?

For a project, a collaboration, or an idea worth talking through.

Adam@signalandsaltai.com