SIGNAL&SALT AI

Adam Boyd · A creative portfolio

Some things
need to
be made.

A brand with a point of view. A performance worth keeping. A story that won’t leave you alone.

I’m Adam Boyd. I’m a storyteller, editor, and creative who likes getting an idea out of my head and into the world. Sometimes that means a film. Sometimes a brand. Sometimes a pirate who takes on a life of his own.

Explore the work ↓
The Bloody Gull sailing beneath a storm of blue lightningFrom the world of
Seas of Mystery↗
Brand & webFilm & musicStories & worldsTools put to work

01 / Selected work

Different mediums.
Same need to make it matter.

I move between writing, editing, design, and production—following what a project needs, and bringing other people into the process along the way.

Christian Massey Homes identity study on a teal wood background

Brand direction · Website vision · Client work

Christian Massey Homes

An elevated residential direction for CMC: finding the feeling behind the homes, then carrying it into identity, language, and a website vision.

Inside the work +

Brand exploration connects with the everyday marketing work: content, campaign materials, review presentations, and a shared place to keep decisions. IVY supports that process.

Proposed rebrand and website direction. Shown as a study; client approval is not recorded.

Stillwater Road whiskey bottle with cream and oxblood label on a wooden table

Independent brand study · Art direction

Stillwater Road

A fictional whiskey brand built from the inside out: family history, characters, a bottle, a voice, and a world that feels like it existed before the label.

Inside the work +

Story development gives the brand something specific to stand on. Identity, packaging concepts, imagery, and a website bring that material into view.

Fictional brand and concept imagery. An independent creative exploration.

02 / Film & sound

People. Performance.
Something worth preserving.

I care about the person on the other side of the camera—and the person watching. The performance, the small detail, the moment an edit gives you room to feel something.

Live music production inside the Holly Theatre↗

Live music · Post-production

Danielle Kelly Soul Project

Live at the Holly Theatre. A collaborative production capturing the performance, the room, and the energy between them.

Watch the performances on YouTube ↗
Lucienne working at her sewing machine↗

Personal documentary

Lucienne

A film about my mother. Making space for her voice, her work, and the details that make a life unmistakably hers.

Watch the film on YouTube ↗
Illustrated portrait of Lark Hawthorne holding a light

03 / An original story world

Seas of
Mystery.

A missing father. A documentary crew. An ocean that refuses to obey the map.

Enter the world ↗

04 / The practice

Curiosity starts it.
Craft carries it through.

I research, write, try things, edit, and come back for another pass. AI is part of that process. IVY and GIDEON help me develop the material and keep track of it as the work grows.

I

Branding · Marketing · Websites

IVY

Where client context becomes creative direction—and creative direction becomes something you can see, discuss, and use.

In practice: CMC +
  1. Understand the business. Gather the client’s language, priorities, and source material.
  2. Make the direction visible. Develop brand studies, website concepts, and content.
  3. Keep the work connected. Carry decisions into review documents and campaign materials.
G

Writing · Story development · Continuity

GIDEON

Captain Jeb began in Land Pirate Radio. From there came the Seas of Mystery podcast, then a larger world and series. As the writing, characters, and canon grew, I needed a way to keep everything connected.

GIDEON began through Custom GPTs that helped me write, organize the material, and build a canon. That work led me to turn GIDEON into an actual creative workspace.

In practice: Seas of Mystery +
  1. Work from the material. Bring the characters, scenes, and world into the conversation.
  2. Develop the story. Explore structure, voice, and the pressure inside a scene.
  3. Hold onto the decisions. Keep source material and chosen story direction together.

I bring the idea, the judgment, and the willingness to keep working on it.

A note from Adam

I take the work seriously.
There’s still room to have fun.

I like the point where an idea gets specific. A character finds a voice. An edit lands. A detail makes someone laugh because it was made with them in mind.

That’s what keeps me moving between music, film, writing, and design. I’ll follow the curiosity, learn what I need, and work with people who bring something I couldn’t bring alone.

I want the finished thing to give people something: a feeling, a question, a reason to lean in. And I care about how it feels to be part of making it.

Each project gave me a reason to learn how to make the next thing. Along the way, I built tools I thought other creatives might find useful too—and wanted to offer them for sale. Today, my own work is where I keep developing them and discovering what they can become.

Signal & Salt is where I bring all of that together.

The Bloody Gull against a storm-lit ocean
← Back to Signal & Salt

An original story by Adam Boyd

Seas of
Mystery

A missing father.
An impossible ocean.
A story with a long memory.

Listen to the story ↓

Beyond the map

Some disappearances
open a door.

Lark Hawthorne’s search for her missing father draws a modern documentary crew into an ocean fractured by time. Ships, legends, and unfinished histories share waters they were never meant to cross.

Seas of Mystery is an evolving story world told through writing, audio, and visual development.

01 / Dramatic read

Hear the story unfold.

Start with the opening episode of the Seas of Mystery dramatic read.

Listen on Spotify ↗
Captain Jeb character artwork

Before Seas, there was Land Pirate Radio

Every captain
starts somewhere.

Captain Jeb began at the microphone. Land Pirate Radio mixed storytelling, ghost stories, maritime legends, and folklore—with Jeb at the helm.

The Yule Chronicles takes that spirit into winter mythology. It’s an earlier piece of the creative history behind the character, and a good place to hear where he came from.

Listen to Land Pirate Radio on YouTube ↗